We are only days away from launching our first very own product – CareerSparx. Being someone who usually just helps our clients market their own products, I can tell you that this has been a humbling experience. We have spent the better part of the last year developing what we hope to be the most awesome course for recent college graduates – packed full with advice, support and lots of insights from many smart people. As we are putting the final tweaks on CareerSparx, I am hopeful that our customers are going to love what we created. What’s humbling is not that we’re still making tweaks, but that part of our job is to never stop trying to make CareerSparx better.
For anyone who has never developed their own product or service, I suggest you give it a try. It has made me (re-)understand that marketing isn’t just about promotion but rather product, price, placement and promotion.
Which makes me wonder, what percentage of marketers just try to promote their product versus actually thinking about how to improve it, how to build distribution and how to price the darn thing?
What do you do?
